Rookly

Helping a 1500 year old game not look its age online

Just because chess is an ancient game doesn't mean it has to look that way on our screens...and yet the most popular online experiences do. I have worked with the team at Rookly to rework and refine their scholastic chess league experience, from a fine idea with a handful of schools to a platform capable of sustaining triple digit growth season over season. Our updates debuted this fall to rave reviews.

Long story short

  • Rookly has managed to grow from a handful to over a hundred schools while implementing a host of new features, updates, and style tweaks

  • Have helped drive a mindset focused on what the 'athlete' experience should be and how we make chess fun even if you aren't winning

  • Introduced UX and product thinking to the leaders at Rookly, leveraging their INSANE intelligence and love of chess into a functional roadmap and series of impactful artifacts

RooklyChessBoardGame
RooklyChessBoardGame
RooklyChessBoardGame

Full case study coming soon.™

BumptUp ›