About

All these years later I find peace in the brain that went to law school and loved digging deeper and deeper and the brain that went to art camp during the summer. Solving product riddles for work and petting my dogs and throwing friends around bring me joy.

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For as much as this industry loves to see awards won, my biggest professional moments come from winning business. From a small Texas water filter company growing by 100% online to a very cool, super fun wine club exploding by 35x, to a scrappy sports start-up turned group chat with points finding a new home with an iconic sports franchise…my favorite wins are in collaborating with dedicated clients and team members.

Research & 
Discovery

  • Strategy (GTM, Product roadmaps(

  • Workshops & stakeholder interviews

  • Competitive & industry research/audits

  • User testing & validation

•    User Experience Research

UX &
Product Design

  • User journeys & mapping

  • Information architecture

  • Design systems

  • Interaction/microinteraction design

•    UX copywriting

Art Direction & Design

Creative Direction & 
Design

  • Web design

  • Illustration/illustration systems

  • Icon design

  • Brand design

  • Copywriting

I believe that design is a team sport and that anyone can learn the rules with enough practice and patience.