About
All these years later I find peace in the brain that went to law school and loved digging deeper and deeper and the brain that went to art camp during the summer. Solving product riddles for work and petting my dogs and throwing friends around bring me joy.

For as much as this industry loves to see awards won, my biggest professional moments come from winning business. From a small Texas water filter company growing by 100% online to a very cool, super fun wine club exploding by 35x, to a scrappy sports start-up turned group chat with points finding a new home with an iconic sports franchise…my favorite wins are in collaborating with dedicated clients and team members.
Research &
Discovery
Strategy (GTM, Product roadmaps(
Workshops & stakeholder interviews
Competitive & industry research/audits
User testing & validation
• User Experience Research
UX &
Product Design
User journeys & mapping
Information architecture
Design systems
Interaction/microinteraction design
• UX copywriting
Web design
Illustration/illustration systems
Icon design
Brand design
Copywriting