Alta Window Fashions
3000 dealers, 1000 skus, & teaching an org how to fish
Help an awesome group of folks take their mostly offline business online, while playing nice with a group of very experienced (and opionated dealers) AND documenting it all in a deep design system. Some of the most robust research and discovery I've done, starting with the normal good stuff and ending up with a group of two dozen rockstar dealers over two days in Boulder. Results? HUGE SEO lift. And dollars.
Long story short
Full case study coming soon.™